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World News 24h

niedziela, 30 kwietnia 2017 20:02

Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, a report released by the Interactive Advertising Bureau said. The Internet Advertising Revenue Report underscored a migration by consumers away from traditional forms of media like television to online and mobile platforms, which has left digital companies competing for a larger share of advertising dollars. However, digital and television advertising is not an apples-to-apples comparison.

więcej na: www.reuters.com