Apple is reportedly negotiating with Samsung Display for a reduction of the price of OLED panels as the iPhone X vendor is seeking to lower the production cost in order to ramp up sales of OLED-based models, according to industry sources. The request for price reductions comes as no surprise to the industry as the OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple's first OLED model, said the sources. Apple is requiring the Korea display vendor to lower the unit price of its OLED panels to US$100, down from the US$110 in 2017, the sources indicated.
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